Nearly 80 percent of employees want to be given more opportunities for career growth.¹ This means workers want more training, and they want to be recognized for their efforts.² Employers can fulfill both of these desires by giving them the option to earn company-specific certifications during training.
Certifications motivate employees to learn by helping them distinguish themselves from their peers. They also encourage companies to build training courses around certifications, promoting skills development and ongoing training. As an added bonus, certifications provide some of the recognition workers want and need.
3 Reasons You Should Certify Employees During Corporate Training
Giving individuals the chance to earn certifications during training is helpful to employers as well as employees, and can be done through a combination of in-person training and online learning through a corporate LMS. Including certifications in the employee training process:
- Engages workers -- There are several reasons why certifications engage employees. First, to gain a certification, workers may be required to participate in some form of hands-on training, which can increase knowledge retention up to 75 percent and boosts engagement by preventing learners from “zoning out” during training.³ Hands-on training is often combined with online training to create a blended learning for maximum effectiveness.
Second, delivering “successful employee recognition leads to better employee engagement, gives value to jobs, increases employee retention and drives great work,” stated a contributor to O.C. Tanner.4
Also, receiving evidence of a completed training course in the form of a digital or physical certificate not only feels rewarding, but also can foster continued participation in and engagement with future training.
- Upskills staff -- For many companies, skills development is the most important objective of a corporate training program. In the process of obtaining company-specific certifications, employees naturally gain new skills that increase their professional value and expertise.
Better skill sets make employees more competitive, but they also benefit employers. A highly competent workforce rich in hard and soft skills and knowledgeable about company values increases the reputability of employers, boosting customer loyalty.
- Promotes customer loyalty -- Did you know that 46 percent of consumers would stop doing business with a company due to employees’ lack of knowledge and 32 percent would leave after just one bad experience?5 These statistics emphasize that companies need to make engaging training that results in skills acquisition, which certification promotes, a priority.
Employees who are proficient in technical skills as well as soft skills like communication, leadership and, most of all, customer service, can create exceptional experiences for customers. This keeps customers loyal to a company long-term and brings in new business through referrals. Such skills can be readily attained through training courses that result in certification.
Include Certifications in Your Corporate Training Program with an LMS
Certifications shouldn’t be left out of the employee training process. From onboarding through their last day with your company, workers need to feel appreciated for their efforts in training and given tangible symbols of their achievement. Certifications are the solution for companies wanting to provide this.
Making certification an integral aspect of your corporate training program is easier with a learning management system. Managing certifications can get complicated, but an LMS is designed to simplify the process by delivering on-demand certification training, tracking the progress of learners, providing exhaustive training reports to administrators and delivering certifications directly to employees. An eLearning system can also be helpful in certifying those participating in blended learning programs as well as training programs offered fully online.
Now that you know why certifying employees during training will benefit your business, learn specific ways to do so in How to Use an LMS to Promote Certifications During Corporate Training. Certifications are one feature that you should consider when evaluating eLearning platforms.
Clear Company. 5 surprising employee development statistics you don’t know. https://blog.clearcompany.com/5-surprising-employee-development-statistics-you-dont-know.
Cutting Edge PR. Why employee recognition is so important -- and what you can do about it. https://cuttingedgepr.com/free-articles/employee-recognition-important/.
Microtek. 7 benefits of incorporating hands-on learning into your classroom training. https://blog.mclabs.com/7-benefits-of-incorporating-hands-on-learning-into-your-classroom-training.
O.C. Tanner. Top 10 ways your employees want to be recognized. https://www.octanner.com/insights/infographics/top-10-ways-your-employees-want-to-be-recognized.html.
PWC. Companies have lost the human touch in customer experience. https://press.pwc.com/News-releases/companies-have-lost-the-human-touch-in-customer-experience/s/c89725e4-7b3f-4535-a70f-8f834be0a5f5.